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STOP PRESS: Franklin Mint hires Ludgate for Diana work

05 Jun 1998 | by NICOLA TYRRELL

filed by the Diana, Princess of Wales Memorial Fund in an attempt to prevent Franklin from selling its...Ludgate Public Affairs has been appointed by the Franklin Mint to handle PR following a US lawsuit filed by the Diana, Princess of Wales Memorial Fund in an attempt to prevent Franklin from selling its Diana tribute plates and dolls. ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

regions. In August the campaign rolled out in the south west, Wales and Yorkshire. Thomas Cowper ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

13 Sep 1996 | by TOM DAWN

and Humberside, the North-East and Wales. Tactics Barclays Press Office handled the national launch ...

 

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