Greenpeace was concerned about lobbying by Volkswagen against greenhouse gas reductions in Europe. When VW launched a Star Wars-themed ad campaign last year, the charity spotted an opportunity to take its concerns to a wider audience.
Leonard Cheshire Disability, Mencap and Sense united to highlight the impact cuts to the mobility component of the Disability Living Allowance will have to disabled people in residential care.
As part of its Give Blood Cancer the Red Card campaign, Leukaemia & Lymphoma Research wanted to spread local awareness of its lifesaving work at a football match between Nottingham Forest and Coventry City. This was particularly relevant because Nottingham City Hospital is part of a UK clinical trials...
On 5 January, Clarence House announced that HRH The Duchess of Cambridge would volunteer on an ad-hoc basis with local Scout groups, with Portland brought in to spread the word.
As a social housing provider and nonprofit-making organisation, Kent-based MHS Homes wanted to raise awareness about the short supply of housing.
Remember A Charity wanted to encourage people to bequest a gift to charity when leaving a will.
Diabetes UK is set to launch a PR drive later this year to gain greater visibility as part of its campaign to get a 'better deal for children'.
Protesters: Climate Rush Target: The Government Location: Charing Cross station, London Date: 5 January - The lowdown Activists staged a 'tea party' at Charing Cross station to protest at the rise in rail fares. They encouraged passengers to contact The Treasury with their concerns and then...
Road Safety Analysis hired ST16 to work alongside its Safer Roads in-house team to highlight motorcyclist safety online, which it did with a hoax video.
Time to Change, a programme run by Mind and Rethink Mental Illness to improve public attitudes and behaviour towards mental health, has appointed Jenni Regan as senior media adviser and Hayley Richardson as senior media officer.
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