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Food & Drink: Take your hat off to Benito's tweet deal

Twitter followers To increase sales. Strategy and plan Benito's Hat has three ... of the Dead Karma Kar) to their office. As well as office workers, the Twitter profiles of media outlets were ... the airwaves, as well as on Twitter. Measurement and evaluation By day three of the campaign, it had ...

Top 50 Digital Consultancies

for an extra digital element.' The focus of these briefs is still on mainstream sites like Facebook, Twitter and YouTube. Pack says more clients are aware they need to engage with journalists on Twitter, even ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...

Fighting the 'will of the web'

How quickly have you offered judgement on Twitter? Earlier this year I got excited about the use of bus lanes in London by a minicab firm despite not using a bike, buses, or even the minicab firm in question. As a professional cynic I had just been sucked into the Something Must Be Done (SMBD) lobby ...

Liverpool FC hires Jen Chang as director of communications

defended Suarez and the club on Twitter at the time and called for Evra too to be charged by the FA ...

Consumer: Sports bra shows some real panache

to create a conversation on Twitter. British Olympian javelin thrower Goldie Sayers agreed to become a ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

difference. But the big money is still in the US (Facebook, Twitter, Instagram), creating the continual ... : There are no official Apple blogs. It doesn't have an active presence on Facebook or Twitter (apart from some auto-tweets from the iTunes Store). Marketing chief Phil Schiller is on Twitter (@pschiller) but doesn't interact ...

Ukip's Gawain Towler should go over Warsi comment, says agency boss

spokesman Gawain Towler called Lady Warsi a bitch on Twitter to his 1,700 followers, some of whom ...

Rosetta Stone brings in Bottle PR for London campaign

on Twitter, Facebook and live events, as well as on young, professional Londoners, aged 24 to 35 ...

Healthcare: The Week in Healthcare

The General Medical Council is drafting a set of social media guidelines for doctors. Medical staff are increasingly using Twitter and Facebook, with some being dismissed because of inappropriate comments. Boot Camp In A Bottle, a weight-loss product, has appointed Journalista to handle its b2c ...

Healthcare: On the agenda - Stores promote junk food at tills

to provide its policy on marketing at checkouts. CFC used its Facebook and Twitter sites to ask people ...

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