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Danny Rogers: Today's PR is rarely spin and manipulation

04 Apr 2012 | by Danny Rogers

Twitter, this was actually an example of astute modern comms. The only difference for PR professionals ...

Guest opinion: Malcolm Gooderham from the SXSW festival

15 Mar 2012

. For example, Twitter was 'discovered' here in 2007.

Danny Rogers: Premier League has got social media-savvy

16 Feb 2012 | by Danny Rogers

with their million-plus personal followers on Twitter. Meanwhile, football journalists - often with tens of thousands ... Twitter as the source of many print-based stories and columns. Johnson told PRWeek the move was 'a way ...

Polly Rance: The countdown is on for London 2012

23 Nov 2011 | by Polly Rance

us on Twitter @ciprlps, or Facebook for more details. Polly Rance is chair of the CIPR Local ...

Alex Aiken: It is time to make digital communications central to campaign objectives

16 Nov 2011 | by Alex Aiken

For too long we've been obsessed with the tactical use of Facebook and Twitter. Some have done ... services from the council. This approach, supported by a judicious use of Twitter, should form the core ... integrated web, email, twitter campaigns that changed behaviour? At a time of change, it's easy to let ...

Anthony Hilton: Is social media tracking worth it?

20 Oct 2011 | by Anthony Hilton

. But there are more than 145 million Twitter accounts, 500 million Facebook users and more than 200 million bloggers ...

Polly Rance: Neither mayoral contender won PR battle of riots

31 Aug 2011 | by Polly Rance

of reassurance. For all that Twitter is touted to be the ultimate reputation tracker, Council PRs know ...

John Shewell: Riots show the power of social media

12 Aug 2011 | by John Shewell

on Twitter and Facebook and now has some 300,000 fans. In addition, fans are encouraged to donate money ... to tuition fees within five minutes of it being posted on twitter. Sussex Police should be commended ...

Ian Monk: Football brands at odds over Twitter

12 Aug 2011 | by Ian Monk

how to deal with the Twitter phenomenon, which has seen individual players create massive followings ... of Twitter to communicate with their fan base. Other clubs still are desperately working on guidelines aimed ... of expression. Before Twitter, communication between players and fans was generally managed by PR ...

Cathy Bussey: London has had its reputation put on line

11 Aug 2011 | by Cathy Bussey

and simple. The media are frantically searching for someone to blame. Twitter, predictably, has had its ...

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