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How to get 'liked' on Facebook

30 Jun 2011 | by Lynsey Barber

, along with comms directors from Facebook, the Cabinet Office, and Toyota, share their insights ...

Inside Track: Digital campaigning

29 Jun 2011

content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth

Scott Brownlee, Toyota: How to weather the storm

29 Jun 2011 | by Scott Brownlee

Social media tools were essential weapons in Toyota's arsenal as it defended its safety record....When the front page headline of the Daily Mail declares 'Don't drive your Toyota', you are at the centre of a potentially catastrophic storm. In February last year, Toyota found itself in alien ... . But beyond the matter of an unprecedented recall of millions of its vehicles, Toyota was witnessing ...

Kaizo appoints mobile expert

12 Sep 2007

Barker began his career with Band Brown offshoot iJack, working on its BBC and BT accounts. He set up his own business in 2002 to service clients inc luding Reuters, NHS and Toyota. His clients at Liberty included handset supplier QUALCOMM, the Mobile Marketing Association and mobile video content ...

LPPR snatches Vox Pops account

11 Jul 2007

The video-based market research company has handed the agency a two-month contract, following a competitive pitch. LPPR will promote the market research videos to blue chip corporates and marcoms outfits. Vox Pops client roster includes Boots, Coca-Cola, and Toyota. Clients can download video market ...

News Analysis: Brands live it up in the virtual world

07 Feb 2007 | by Alex Black

in their real offices. Allison Takahashi from Toyota s California-based Scion PR team (see below) says ... -through to the real online catalogue. Toyota The Japanese car maker has an island where people can test drive its ...

MySpace urges PROs to use site as 'focus group'

28 Sep 2006

such as Crest toothpaste, Toyota Yaris and Honda. ‘We've six more brands in the UK already developing ...

Profile: Matthew Anderson, group director of comms, BSkyB

31 Aug 2006 | by Alex Black

powerful media men in the world, arriving at the office in the back of a Toyota Prius. Paul Barber, now ...

 

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