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Stuart Bruseth, Shell - Prepare for our shared future

07 Apr 2011 | by Stuart Bruseth, Shell

? Toyota is making every effort to regain the public's trust after its product recall. It has used social ...

Year in review: 2010 A year in comms

16 Dec 2010 | by Cathy Bussey and Kate Magee

to be exercising restraint, but non-partner executives still earn more than 1m each. FEBRUARY Toyota ...

Danny Rogers: 2010 was a difficult but fascinating year

15 Dec 2010 | by Danny Rogers

This narrative has highlighted the comms challenges of our age. During its product recall, Toyota's global crisis ability was found lacking; BP's oil spill showed us the levels of scrutiny and pressure facing a modern CEO; and the coalition has demonstrated the benefit of comms discipline in difficult ...

Porter Novelli unveils global service for brands experiencing social media crises

29 Jun 2010 | by Gemma O'Reilly

tone, said Porter Novelli corporate practice leader Neil Bayley. Think about Toyota, Eurostar, Nestl ...

Toyota calls global inquiry to weigh up image damage after recalls

11 Mar 2010 | by Arun Sudhaman

Toyota is set to review how perceptions of the company have changed in the wake of the recall...Toyota Europe corporate affairs GM Colin Hensley told PRWeek of the review, after it emerged ... in the perceptions of our stakeholders,' said Hensley. It is understood that senior Toyota executives met with MS L ... presented a range of crisis response strategies. There is no indication Toyota will act on the suggestions ...

Toyota's reputation slowly recovers, YouGov perception tracker reveals

05 Mar 2010 | by Alec Mattinson

Toyota's long-term brand damage may not as bad as initially feared, according to polling data from...the world. Immediately following the recall announcement and subsequent negative press coverage, Toyota ... cent, according to the latest data. Additionally, satisfaction scores among recent Toyota customers ... at the end of February. Ray Martin, head of products at YouGov in the UK, said: Given the extent of Toyota ...

Reputation Survey - Toyota: Recalls put off public

24 Feb 2010

Things are going from bad to worse for Toyota - a probe into steering problems is the latest crisis...The key issue for Toyota, following the recall of millions of cars owing to defective accelerator ... trust Toyota more, thanks to its honesty and proactivity in dealing with the problems. A further 40 per cent of respondents said they would be put off buying a Toyota in future. It is also telling ...

Crisis Communications: Five steps to better crisis management

24 Feb 2010 | by Kate Magee

Recent crises involving Eurostar, Toyota and Maclaren have underscored the need for crisis.... You need to abandon the idea there are boundaries.' Forget that advice at your peril. Toyota ...

Danny Rogers: How PR executives become the story

10 Feb 2010 | by Danny Rogers

At the time of writing, Toyota's crisis was already escalating into one of the worst - and most...However, one element of this crisis is indicative of a wider trend - the increasing numbers of PR practitioners taking the spotlight themselves. Most of us will have heard from Toyota's UK comms chief Scott ... ? In Toyota's case, there is a major question mark. This leads us full circle to the evolving role ...

Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee

05 Feb 2010 | by Caroline Randle, Waggener Edstrom

","serif";} The spiral of damaging stories originally related to a fault with accelerators sticking on some Toyota ... in a black Audi after giving a very brief public statement. Meanwhile in the UK, Toyota comms chief ...

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