to remove filtersScott Brownlee, Toyota: How to weather the storm
29 Jun 2011 | by Scott Brownlee
Social media tools were essential weapons in Toyota's arsenal as it defended its safety record....When the front page headline of the Daily Mail declares 'Don't drive your Toyota', you are at the centre of a potentially catastrophic storm. In February last year, Toyota found itself in alien ... . But beyond the matter of an unprecedented recall of millions of its vehicles, Toyota was witnessing ...
