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by BP and Toyota last year, and more recently UBS - continues to grow apace. So does the recognition ...
But this is already the media crisis story of 2011. It is a very different sort of crisis from those faced by Toyota and BP last year. Yes it is a corporate crisis - at least in terms of News International, and more recently, News Corp - but it is also becoming a reputational catastrophe ...
This narrative has highlighted the comms challenges of our age. During its product recall, Toyota's global crisis ability was found lacking; BP's oil spill showed us the levels of scrutiny and pressure facing a modern CEO; and the coalition has demonstrated the benefit of comms discipline in difficult ...
Toyota's safety issues earlier this year created a reputational disaster on an almost unprecedented global scale, with billions of pounds in lost sales, hundreds of thousands of vehicles recalled ... makes Toyota's travails look less catastrophic. At the time of writing, the oil spill in the Gulf ...
The crisis at Toyota has thrown into the spotlight why organisations, when faced with an obvious
' to the heart a decade ago - BP and Toyota being prime examples - are now reaping real benefits in terms ...
need Ford? Genuinely consumer-centred car brands such as Toyota and (in Europe) Renault neither need ...
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