Social media tools were essential weapons in Toyota's arsenal as it defended its safety record....When the front page headline of the Daily Mail declares 'Don't drive your Toyota', you are at the centre of a potentially catastrophic storm. In February last year, Toyota found itself in alien ... . But beyond the matter of an unprecedented recall of millions of its vehicles, Toyota was witnessing ...
Toyota hired W Communications to raise awareness of an online ad for its new car, the Auris...Campaign: The Toyota Auris Campaign Client: Toyota PR team: W Communications Timescale: September-December 2010 Budget: 20,000 Objectives - To create buzz and anticipation around ... -mapping technology that was being used. The agency worked with ad agency Glue Isobar and Toyota from script onwards ...
Toyota is set to review how perceptions of the company have changed in the wake of the recall...Toyota Europe corporate affairs GM Colin Hensley told PRWeek of the review, after it emerged ... in the perceptions of our stakeholders,' said Hensley. It is understood that senior Toyota executives met with MS L ... presented a range of crisis response strategies. There is no indication Toyota will act on the suggestions ...
Toyota's long-term brand damage may not as bad as initially feared, according to polling data from...the world. Immediately following the recall announcement and subsequent negative press coverage, Toyota ... cent, according to the latest data. Additionally, satisfaction scores among recent Toyota customers ... at the end of February. Ray Martin, head of products at YouGov in the UK, said: Given the extent of Toyota ...
Surveys can be analysed in many ways and I would like to comment on your article about Toyota...May I ask how Toyota's green credentials have 'slipped', when this is the first time you have ... survey by TheGreenCarWebsite.co.uk is misleading and inaccurate. In the UK, Toyota is using ... , 'Was posting videos on YouTube an appropriate way for Toyota to apologise for the faults it identified ...
Things are going from bad to worse for Toyota - a probe into steering problems is the latest crisis...The key issue for Toyota, following the recall of millions of cars owing to defective accelerator ... trust Toyota more, thanks to its honesty and proactivity in dealing with the problems. A further 40 per cent of respondents said they would be put off buying a Toyota in future. It is also telling ...
I was quoted with my thoughts on the Toyota crisis (News, 5 February) when the crisis was just...secretary last week were particularly damaging, as was the evidence that Toyota knew about its accelerator ... as the media agenda moves on. It is also really important Toyota works on the customer service line issues ... to discuss their own situation. Toyota has taken some sensible steps, but it has been slow in critical ...
Toyota has come under sustained fire from crisis experts for its global response to the brand...executive over its easygoing attitude'. Another PR agency head in Asia said that Toyota's slow and poorly ... '. The comments come as Toyota prepares to recall hundreds of thousands of its flagship Prius hybrid cars because ... perspective, resulting in a slow reactive attitude.' While Toyota has reportedly hired Robinson Lerer ...
","serif";} The spiral of damaging stories originally related to a fault with accelerators sticking on some Toyota ... in a black Audi after giving a very brief public statement. Meanwhile in the UK, Toyota comms chief ...
Crisis comms experts have stated that Toyota's YouTube statement is an effective response to its...Toyota UK's commercial director Jon Williams appeared on the YouTube clip yesterday, saying ... to recall 180,000 cars in Britain one in nine of the Toyotas on the road owing to potentially defective accelerator pedals. In the video clip, Williams stated: 'I drive a Toyota. My family ...
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