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ANALYSIS: Forum marketers reap benefits of PR in the mix

27 Sep 2002 | by ALASTAIR RAY

rationally at the benefit it delivers but also expecting it to be more integrated,' she adds. Toyota ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Romeike Media Intelligence Award. Best International Campaign

27 Oct 2000

Europe s Growth Potential Hill and Knowlton (UK) Winning Car of the Year 2000 for Toyota ...

PR WEEK AWARDS: And the nominees are ... The first chance to see the finalists and sponsors of the 2000 PR Week Awards

20 Oct 2000

; Burson-Marsteller Winning Car of the Year 2000 for Toyota; Countrywide Porter Novelli Realising ...

CAMPAIGNS: Consumer PR - The West is won over by Toyota Yaris

03 Dec 1999 | by NICK PURDOM

award. In January 1998 Toyota hired CPN to run a campaign to make its new supermini Yaris...of the Year award. In January 1998 Toyota hired CPN to run a campaign to make its new supermini Yaris - at that time no more than a concept - a winner within two years. Toyota is the third largest car ... . Objectives To win European Car of the Year, regarded by Toyota as a key factor in its ambition ...

FOCUS: PRODUCT LAUNCHES: Giving the goods a showy debut. With so many new products at fairs and exhibitions struggling to catch the eye, PR can have an essential role to play. Tara Nealon reports

27 Feb 1998 | by TARA NEALON

. Abdul Lateef Jameel, which imports Toyota and Lexus cars to Saudi Arabia, called upon Caribiner to help develop a private exhibition. The object was to create a Toyota Experience in advance ... . Each location was a 3,600 square metre air-conditioned structure to accommodate all the Toyota ...

Charles Barker hits the road with Toyota and Collins

09 May 1997 | by ANTONY SAVVAS

Charles Barker has scooped an estimated pounds 70,000 fee account from Toyota Motor Europe...Charles Barker has scooped an estimated pounds 70,000 fee account from Toyota Motor Europe ... . Toyota and Collins aim to raise dollars 1 million (pounds 625,000) for European youth projects ... -related merchandise, while Toyota s dealer network will help raise cash through special promotions. PR ...

MEDIA: BRIEFS

17 May 1996

source is national newspapers. TPD gets In Front with Toyota Contract publisher TPD has picked up the contract to publish Toyota GB s customer loyalty magazine In Front which will be mailed to 100,000 Toyota owners. Country 1035 AM is city bound Country 1035 AM is moving its ...

 

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