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Evaluation: Top of client agenda

01 Oct 2004

, leads to improved performance. IN-HOUSE PROS: THE IMPORTANCE OF EVALUATION REBECCA BELL, RAC HEAD ...

NOP selects Kaizo to step up comms work

28 Mar 2003

The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency reports, said of the decision to increase PR activity: 'The contract of the guy we had been working ...

 

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