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City & Corporate: Companies make a virtue of doom

that are preparing themselves for tough times by doing what they can to reduce costs. Thus the bigger the programme ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...

Viewpoint: Industry Veteran speaks out

Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...

Consumer PR: Targeting the next generation

and ask for a quote from lobbying groups anyway. We are therefore making sure senior executives spend time ... with PR. 'They are used to getting an instant response from advertising, and it takes more time to shift ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ... and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...

Media Analysis: Tabloids crank up celebrity stakes

in the Sunday papers or not.' Any tips about how best to approach you? 'If we say "stick that in an email ... 're waiting for proofs. If the story is good, though, call any time.' The Goss Publication: The Daily ... . Or when they bombard us with crap.' When's the best time to contact you? 'Our daily deadline is around 6 ...

Doggett outlines restructure plans for Borkowski PR

part-time. Borkowski business development director Larry Franks said: 'We have always organised work ...

EDITORIAL: Self-reliant start to PR's new year

spending rises in times of crisis, saying that it is human nature to veer towards cost-cutting even when ...

Analysis: Haines sees PR benefits in 'Big Tent'

under threat. It is about recognising that times have changed.' The PRCA, while denying the move ... far as to say he is a part-time practitioner of PR himself, when presenting the IPA's quarterly ...

Ex-Edelman heads launch agency

full-time consultant to ReputationInc's clients. Hibbitt and Mahony were joint CEOs at Edelman London ...

Emap puts financial PR brief out to tender

of Motorcycle News, took the CEO job for a second time following the departure of predecessor Kevin Hand after a ...

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