21 Nov 2008
| by Anthony Hilton
that are preparing
themselves for tough times by doing what they can to reduce costs. Thus
the bigger the programme ...
finally go will be
temporary workers rather than full-time employees. Perhaps we should
note that BT ...
07 Mar 2008
| by Bob Leaf, Chairman, Robert S Leaf Consultants, former
Burson-Marsteller international chair
Also, in reality there is a great need for corporate PR to let key
markets, including the financial community, know you are weathering the
storm effectively during the recession. This is the case at any time when a client is facing problems; the real
key is for the consultancy to be creative ...
02 Jul 2004
and ask for a quote from lobbying groups anyway. We are therefore making sure senior executives spend time ...
with PR. 'They are used to getting an instant response from advertising, and it takes more time to shift ...
02 Apr 2004
| by Adam Hill
it an ongoing presence for the first time.
Objectives
To drive affinity for the brand with Pepsi's core ...
and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...
12 Mar 2004
in the Sunday papers or not.' Any tips about how best to approach you?
'If we say "stick that in an email ...
're waiting for proofs. If the story is good, though, call any time.'
The Goss
Publication: The Daily ...
. Or when they bombard us with crap.' When's the best time to contact you?
'Our daily deadline is around 6 ...
24 Jan 2003
part-time.
Borkowski business development director Larry Franks said: 'We have always organised work ...
10 Jan 2003
spending rises in times of crisis, saying that it is human nature to veer towards cost-cutting even when ...
13 Dec 2002
| by Adam Hill
under threat. It is about recognising that times have changed.'
The PRCA, while denying the move ...
far as to say he is a part-time practitioner of PR himself, when presenting the IPA's quarterly ...
18 Oct 2002
| by GIDON FREEMAN
full-time consultant to ReputationInc's clients.
Hibbitt and Mahony were joint CEOs at Edelman London ...
18 Oct 2002
| by Holly Williams
of Motorcycle News, took the CEO job for a second time following the departure of predecessor Kevin Hand after a ...