09 Mar 2012
| by John Owens
Global spirits giant Jägermeister has called in Clarion Communications to help build the brand....include social media and online promotion.
Gary Freemantle, Clarion Communications CEO, said ...
06 Feb 2012
| by John Owens
The Edrington Group has called in Light Brigade to help launch a Norse-themed whisky....The agency will be working on a six-month mixed project and retainer consumer brief for the launch of Thor across the globe.
The malt whisky is part of a new range from The Edrington Group s brand ...
summer, Scottish spirits giants The Edrington Group announced a rise in pre-tax profits of 19.3 per cent ...
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...
against its Crazy Bastards show, described as an 'uncensored Jackass'. The Extreme Group formed in 1995 ...
30 Apr 2012
| by Hannah Crown
Communications....my eye on the bottom line.'
Luke was at Shine Communications for eight years, rising to associate ...
Tesco's group media director is set to leave the global retailer without a job to go to....at Danone as external comms director.
Group executive director (corporate and legal) Lucy Neville-Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...
fresh scrutiny from pressure groups....by campaign group Baby Milk Action.
The group is asking Nestl to bring its baby food marketing practices ...
24 May 2012
| by Hannah Crown
Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ...
PR plans, not to mention a huge passion for our business.'
Splendid Communications CEO Alec ...
19 Apr 2012
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would...Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June-October 2011 Budget 30,000
Objectives
To generate press coverage of Fika and the Skane province
To capture data to drive sales leads.
Strategy and plan
The agency decided to focus on the concept ...
businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition
19 Apr 2012
| by Alec Mattinson
of fellow brewer SABMiller last summer and this week confirmed it had been retained as the firm's group ...
and investment community, particularly targeting the London-based analysts covering the brewer.
The agency ...