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Jägermeister brings in Clarion Communications after pitch battle

Global spirits giant Jägermeister has called in Clarion Communications to help build the brand....include social media and online promotion. Gary Freemantle, Clarion Communications CEO, said ...

The Edrington Group brings in Light Brigade for 'Norse' whisky

The Edrington Group has called in Light Brigade to help launch a Norse-themed whisky....The agency will be working on a six-month mixed project and retainer consumer brief for the launch of Thor across the globe. The malt whisky is part of a new range from The Edrington Group s brand ... summer, Scottish spirits giants The Edrington Group announced a rise in pre-tax profits of 19.3 per cent ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ... against its Crazy Bastards show, described as an 'uncensored Jackass'. The Extreme Group formed in 1995 ...

Ex-Shine director Natalie Luke launches consumer start-up

Communications....my eye on the bottom line.' Luke was at Shine Communications for eight years, rising to associate ...

Tesco media director Trevor Datson leaves to consider next steps

Tesco's group media director is set to leave the global retailer without a job to go to....at Danone as external comms director. Group executive director (corporate and legal) Lucy Neville-Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...

Nestlé revamps PR support as protest looms

fresh scrutiny from pressure groups....by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...

Splendid retains £1m Smirnoff account

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ... PR plans, not to mention a huge passion for our business.' Splendid Communications CEO Alec ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

W Communications was appointed by Visit Sweden to create a highly targeted campaign that would...Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June-October 2011 Budget 30,000 Objectives To generate press coverage of Fika and the Skane province To capture data to drive sales leads. Strategy and plan The agency decided to focus on the concept ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition

Pendomer in global corporate brief for Heineken

of fellow brewer SABMiller last summer and this week confirmed it had been retained as the firm's group ... and investment community, particularly targeting the London-based analysts covering the brewer. The agency ...

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