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Evaluation: How PR could learn to improve its aim

in terms of their attitude to giving to charity, or whether they are early adopters of technology ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

Client: The REaD Group PR Team: Eulogy Campaign: Launch of the Bereavement Register Timescale: February 2000 - ongoing Budget: pounds 30,000 The REaD Group, which specialises in 'suppression' technology, launched the Bereavement Register after a year's research into the effects ...

EDITORIAL: Time for consumer relations review

that many in-house have yet to grasp. With the likelihood that technology and consumer access may ...

Editorial: Lead role for PR in play for BBC fees

with this marriage of administrative, technological and communications roles - whether the bid is successful ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

budgets, skills and technology have grown, so have the various arguments. Horgan believes the solution ... and kept technology as our focus. But in the future, he does not see the agency extending beyond PR ... use different technologies, customers tended to view the different items as stand-alone. Motorola ...

 

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