News Analysis: Retailers mustn't cut back comms
15 Jul 2005 | by Teresa Wickham
and group corporate affairs director. She is also a member of the executive committee, which gives her ...
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control of its comms function in 2004. Wood told PRWeek she did not yet have her next role lined up, but would look to take part-time or interim work and devote more time to her family. 'I have been wanting ...
and group corporate affairs director. She is also a member of the executive committee, which gives her ...
with former art teacher Sarah Forsyth over her claims of unfair dismissal end badly. A judge accused ...
of ethical business - she has seen herself go through a PR transformation, some of which has been of her own ... her £150m fortune. The Daily Telegraph immediately rubbished some of the benefits The Body Shop's own products were said to offer, another journalist described her as a 'volcano of fatuous self ...
During the 1980s Roddick was lauded as a female - and, more unusually, an ethical - exemplar of that decade's go-getter culture. But the backlash inevitably took place in the 1990s as her Body Shop empire ... civil honour. Fortunately her enthusiasm for business and comms remains undimmed and, though clearly ...
's CSR standards on a Chinese supplier. The Chinese managers greeted her attempts to separate drinking ...
shoppers into different types.' She lauds Sainsbury's for helping her to 'turn round' a story on Christmas ... for between 26 December and the New Year. Similarly, Lander says her team's strategic planning for Christmas ...
director at The Sunday Times Style magazine, complains that titles such as hers are often overlooked by M ...
to choke his or her arteries. But I believe firmly that McDonald's only invested in consumer awareness ...
opportunities are rare, and a news event must suit the brand,' says Taylor Herring Communications managing director James Herring. He says PR opportunism has to be reactive, topical, irreverent and original, and PROs need to think like journalists and be on top of the news agenda. Herring estimates ...