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Client view: Adopting a new approach

is in the child's best interests throughout his or her life. 'We would hope that this would stop delays occurring ... ministers - with support from Darbari and her team. It also helps if you are a well-known and respected ...

Richard Mound, IBM: Send in the collaborators

Have you issued a random edict to a Millennial on your team with no explanation, expecting him or her to fall in line like you did when you were younger? Today's Gen Y multi-taskers will simply ... -down and confrontational style was what got him or her to the top. Today, leaders need to influence a wider scope ...

Coca-Cola makes music for Africa, Paratus Communications

and videos with musicians Solange Knowles, Chris Taylor and Twin Shadow. People could donate ...

Narnia series sails back into popularity, Beatwax

on it and sail the Atlantic - and then sail her up the Thames', it takes a brave client to say 'Yes'. But 20th ...

Global Think-Tank: Ivan Pollard, Coca-Cola

that will only drink its medicine when it is mixed with Coca-Cola. One hundred and forty of her friends may see ...

Send in the specialists

her working life selling shampoo to hairdressers and spent three years at ESPA working on new product ... it.' However, it was her stint at ESPA that gave Glover the inside knowledge that has been most valuable in her PR career. 'I worked in the marketing division, alongside the chemists and company ...

The teen spirit of Web 2.0

be the greatest form of flattery. Take @CherylKerl. Her Geordie musings on life validate Cheryl Cole's celebrity ...

Client View : Lloyds TSB - Running the sponsorship marathon

and detail'. Clearly it is her meticulous planning that keeps her head above water. Looking back on the four years since she took up her post, she feels most proud of her 'strategic, considered and authentic ... 'badge' events in an 'unplanned' way (see timeline). Her approach to governance and measuring ...

Client view: Aisling Burnand, Cancer Research - Learning to live with the coalition

in the style of a typical English Rose. With the 'Keep Calm and Carry On' mantra hanging in her office and her habitual use of the third person, she epitomises British manners, even in the face of adversity. It is certainly difficult to imagine her wheeling and dealing in the bars of Westminster with MPs or engaging ...

 

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