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Kettle Chips on consumer agency hunt

30 Apr 2012 | by Sara Luker

in the UK crisps and snacks market. According to the Nielsen Superbrands Annual 2012 survey, almost one ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

workers and parents. According to a survey by GMI Poll, Nestl is one of the most boycotted companies ...

Food and Drink: Coffee creates a stir to deliver message

22 Mar 2012 | by John Owens

To increase traffic to the BCA website by a minimum of 30 per cent. STRATEGY AND PLAN A survey ... of drinking coffee. Among 18- to 29-year-olds, the survey found that 70 per cent believed coffee had no health ... . Results ICM repeated its survey during the campaign and the proportion of those who did not think ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

PR tactic as food art, faces in pans and Cheryl Cole-headlined surveys. So, if you are going to do ...

 

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