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Media ignore bulk of research reports, finds TLG

24 May 2012 | by Alec Mattinson

A new analysis of surveys and reports from leading financial and professional services firms has...A TLG-led audit of 269 research reports produced by the UK's top lawyers, accountants, banks and insurers found that 73 per cent failed to generate coverage in the UK's most influential media. The Financial Times covered 15 per cent of the surveys and reports published by the top names in the UK ...

Government challenges agencies to diversify over public sector comms

24 May 2012 | by John Owens

Procurement Service; **COI ***PRCA annual benchmarking survey 2012. COMMAND CHAIN: How elements ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... social media improved customer service. The survey of 2,000 people, which included interviews ...

CIPR and Hanson Search survey reveals comms gender gap

17 May 2012 | by Sara Luker

pregnant, a national survey has revealed....The survey of 550 male and female comms professionals found that 48.5 per cent of women were considering seeking employment elsewhere if the industry continued to deny flexible provisions for those returning from maternity leave. The CIPR and recruitment firm Hanson Search - which conducted the survey ...

MySpace in agency talks ahead of brand relaunch

17 May 2012 | by John Owens

/OnePoll Reputation Survey last week looking at privacy and social media, 3.5 per cent of those asked said they used ...

PRCA benchmarking survey reveals that fee incomes and salaries are up

09 May 2012 | by Matt Cartmell

The PRCA's annual benchmarking survey has revealed that overall fee incomes and salaries have gone...The survey showed that fees were up by 4%, while the salary increase of respondents had been 4 ... of the recession. The survey also reflected a steady optimism with 24% more respondents expecting the economic condition of the industry to get better than worse. More than 275 PRCA members completed the survey; from ...

Kettle Chips on consumer agency hunt

30 Apr 2012 | by Sara Luker

in the UK crisps and snacks market. According to the Nielsen Superbrands Annual 2012 survey, almost one ...

David Cameron is warned events are 'out of his control'

30 Apr 2012 | by Sara Luker

s appearance comes as a YouGov survey found support for his party had fallen to 29%, 11 points behind Labour ...

HarperCollins picks Stunning PR to promote erotica range

27 Apr 2012 | by John Owens

will be looking to promote the new range on a global basis through a mixture of surveys looking at sexual habits ...

Kindred lands National Careers Service job

26 Apr 2012 | by John Owens

Pascale. The campaign will also use everything from surveys to engaging with career advisers to spread ...

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