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'Silver socialisers' embracing social media to engage with brands

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... social media improved customer service. The survey of 2,000 people, which included interviews ...

PRCA benchmarking survey reveals that fee incomes and salaries are up

The PRCA's annual benchmarking survey has revealed that overall fee incomes and salaries have gone...The survey showed that fees were up by 4%, while the salary increase of respondents had been 4 ... of the recession. The survey also reflected a steady optimism with 24% more respondents expecting the economic condition of the industry to get better than worse. More than 275 PRCA members completed the survey; from ...

How PR agencies' fee income has changed in the past 10 years

forward. Encouragingly, in a recent survey that we did at Kingston Smith W1, PR consultancies were ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

The all other category of the Q1 2012 Bellwether Report, which includes PR, recorded a drop of 9.3%. This follows a drop in budgets in the previous quarter of 7.1%. However, overall, 22% of survey participants ... and higher rates of return on investment. The quarterly survey of marketing expenditure also revealed ...

Business leaders most important target for value of PR, new survey finds

of PR, a new survey has revealed....The Global Alliance, a confederation of the world s major PR and comms management associations and institutions, has launched its 2011/12 Global PR Advocacy Survey, which questioned 280 leaders of industry ... , and the Global Alliance survey shows that communication must change as a consequence. ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

and encouraging bloggers to review it. The agency conducted a survey of homebuyers and used the data to produce a ...

 

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