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Metrica database to aid PR campaigning

14 Jul 2000 | by MAJA PAWINSKA

is the result of surveying more than 1,000 consumers representative of the UK population. It covers areas ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

. In addition, according to a recent Evening Standard survey, despite his public declaration as a non ...

Why junk mail and good PR do not always go hand in hand

24 Jan 1997 | by BERNARD INGHAM, who writes for the Expr

, according to the Sunday Times, a survey earlier this month of a London street showed that 87 per cent ...

 

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