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OPINION: Ads can't afford to ignore role of PR

11 Jul 2003

That Make News survey. The research says that the Honda Cog ad became the most newsworthy marketing device

INTERNATIONAL BRIEFS: US corporate comms managers paid more

22 Nov 2002

counterparts, taking home an average annual salary of £64,489, according to a survey by US-based Mercer Human

Celeb-driven ads generate more news

19 Apr 2002

The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media ... his celebrity presence at number four in the survey following a welter of publicity concerning ...

Celebrity-based ads most likely to hit the headlines

01 Feb 2002

That Make News Survey'. The report shows a 38 per cent jump in the number of stories ...

for in the UK survey

31 Aug 2001

With the ill wind of economic downturn blowing across the Atlantic companies are alreadycutting budgets and staff. So, what will be the impact on the role of internal communications? For the first time this year PRWeek has undertaken an in depth investigation into the systems of internal...

for in the UK survey

31 Aug 2001

With the ill wind of economic downturn blowing across the Atlantic companies are alreadycutting budgets and staff. So, what will be the impact on the role of internal communications? For the first time this year PRWeek has undertaken an in depth investigation into the systems of internal...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

03 Aug 2001 | by ALASTAIR RAY

liquid and round press release paper. To build on the 'roundness' theme there was also a survey ... Horrocks and Shane Richie, was used in the survey. C&A 'took over' the press briefing room at IPC ...

CPN set to handle consumer PR for Ribena brands

05 Jan 2001

Ribena minimises risk of tooth decay. But a Which? survey of the levels of sugar in fruit drinks ...

’s Salary Survey revealed that with 20 per cent of PROs admitting to working on weekends and 74 per cent

31 Mar 2000 | by BERNARD INGHAM

HELEN TRIDGELL, National Advertising Benevolence Society

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

. After the campaign, Research International s consumer survey found that 12 per cent agreed ...

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