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Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

04 Jun 1999 | by LEXIE GODDARD

director for Europe, the Middle East and Africa. We work as a team, looking at the brief and deciding ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

, the Middle East and Africa. This involved meeting journalists and industry analysts and liaising with Motorola s agencies in South Africa, Greece and Italy. In the future, the new identity will form ...

Consolidated makes its direct move with Chattey

28 Feb 1997 | by LEXIE GODDARD

. While at Leo Burnett Direct Chattey worked for United Distillers, South African Airways and Kellogg s ...

NEWS: STOP PRESS

19 Apr 1996

B-M joins forces with Simeka TWS Burson-Marsteller has teamed up with its first South African affiliate Simeka TWS. Simeka, a black-owned consultancy, merged with TWS Communications ... affairs at South Wales Electricity (SWALEC) is to set up his own consultancy Huw Roberts Associates ...

 

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