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GlaxoSmithKline launches review of multimillion-pound UK PR roster

-weight our comms team. He added that as well as making more use of paid-for media content and social media ...

The Week

. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ... Promotions Unit has started a pitch for an agency to handle media for its 15th anniversary this year. It has ...

Opinion: From our readers - Drugs are not the same as soft drinks

is certainly a 'hit' (Media, 20 February).

Coca-Cola up for grabs

PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...

Paratus helps Costa Coffee to stand out

with Starbucks. It has also been appointed to provide regional media relations support for a number of Orange ...

Campaigns: Food and drink - Mushrooms are magic for dieters

.mushroom-uk.com. The trial was scheduled to finish before Christmas so that the campaign could launch its media coverage ... to the different media channels. A fairly controversial point is that of using AVE and PEV - personally I'm a ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

, an aggressive media campaign and plenty of information on its website. - MISS. ...

Campaigns: Public sector - WRAP tells public to end food waste

of coverage appeared across the media, generating 537 million opportunities to see and 163 million ... media attention, hence low consumer awareness. This campaign has made a difference. Its beauty lies ... advocate more word of mouth with a broader base of 'champions' as well as exploiting social networking ...

Campaigns: Event - Successful lift-off for 42 Below vodka

that would target creative communities in media, music and design. Objectives: - To run high ... media partner. Popbitch has a subscription database of 365,000 people who all fit 42 Below's target ... and graffiti art. It then took the activity to the offices of big media companies such as Paramount Pictures ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

to celebrate the success of Avon - To achieve widespread media coverage - To raise customer awareness ... and trade media. The advertising equivalent value for the campaign amounted to £191,355. Results A six ...

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