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Why twenty-somethings are no longer the darlings of PR campaigns

the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ... and social environment to their parents, which demands a new approach from brands. 'Brands have traditionally ... with their wide circle of friends.' The onset of digital media has also broken down the media's tight ...

The Met will not 'lean' on bloggers

Social media - London force's head of comms rejects expert advice on how to combat recent negative...The Metropolitan Police's top comms executive has rejected advice from social media experts ... it was 'quite pressing' for the Met to improve its social media abilities, while Brando director of social media ... .' Fedorcio recently revealed plans to improve the Met's social media capability (PRWeek, 24 April). Since ...

Opinion: From Our Readers - Met Police chief defends actions

regarding the Met's media handling of the G20 demonstrations and the tragic death of Ian Tomlinson. I have...The media coverage focused on the Met as it was in charge of the public order operation, which also involved several other police forces. However, this has led to confusion and misrepresentation as to who may have said what, if anything, regarding previous police contact with Mr Tomlinson. Any ...

Public Sector: The Public Sector Week

's newspaper, web development, social media and internal communications, supported by a team of nine ... not influenced the demise of local news. The LGA made the case at the Local Media Summit held by culture ... Helm joins in July from his own consultancy Helm Media. Helm has worked as a reporter, producer ...

The Week

Advertising, a global ad agency set up late last year, has hired TLG. Bauer Media has picked Braben ...

Flack: Vicky Baxter, burglaries, Celeb PR and Shortcomings exposed!

, Full Portion Media has been hired to represent divorcee Tricia Walsh-Smith, who achieved fame in 2008 ...

City & Corporate: In the news ... JJB

by the media, with reports concentrating on the 12,000 jobs that had been 'saved'. Who are the PR players? Maitland has been proving the firm with strategic communications and media relations advice throughout ...

Technology: Hotwire wins £100k brief

to corporate websites, or a social media element, for example allowing consumers to review products on retail ...

Public Sector: Dartford's Olympic bid

associated with Woolwich make Dartford a safer bet. Media House International is leading a three ... . Media House senior consultant Richard Bailey said: 'As the recession bites hard on decision making, Media House is assisting Dartford as it asks the questions LOCOG does not want to answer.' ...

Technology: Weber Shandwick nabs Virtual Earth

is to promote Virtual Earth on a b2b level. The agency will work on product launches and media tours ... and engaging bloggers. Weber Shandwick will target a wide range of media including the technology, business and trade press, as well as online media. Virtual Earth's customers include property company Rightmove ...

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