How PR agencies' fee income has changed in the past 10 years
03 May 2012 | by Kate Magee
and acquisition activity. This continued into 2006 and 2007 with Cello, Media Square, The Mission Marketing Group ...
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'Silver socialisers' embracing social media to engage with brands
17 May 2012 | by Hannah Crown
More than a quarter of people aged over 55 are using social media to talk to big brands, according...per cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 ... , 65 per cent of people preferred social media to call centres, and 40 per cent of people thought social media improved customer service. The survey of 2,000 people, which included interviews ...
Business leaders most important target for value of PR, new survey finds
16 Mar 2012 | by Matt Cartmell
%. The general public came in at 16%. The research also showed that new technology and social media represent the biggest threat and the biggest opportunity to PROs today. Social media came in as the biggest threat ... at 16%. Meanwhile the biggest opportunity to PR was represented by social media (70.87%), globalisation ...
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
race-tracking application is a great example of a social media engagement tool that definitely contributed to the overall success of the campaign. However, the social media side of the campaign has some ... the traditional realms of the sports and sailing press To deliver high value media content across as many ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...
Public Sector: Beko fridge-freezers
19 Jan 2012 | by John Owens
Standards' website. The issue was also publicised through social media, with information posted ... , national, regional and online media. This included The Sun, Daily Mirror, Daily Mail, BBC Breakfast, BBC ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
To use the media coverage generated to leverage relationships with relevant policymakers and opinion formers. STRATEGY AND PLAN The campaign engaged with national, regional and specialist media, and opinion formers such as Martin Lewis from MoneySaving Expert.com. A media launch event was held ...
Technology: Launch of Kirstie and Phil's House Hunter iPhone app
19 Jan 2012 | by John Owens
national press release and regional stats for local media. MEASUREMENT AND EVALUATION More than 20 radio interviews took place on launch day, alongside interviews with national print media, while ...
Media: Absolute Radio gives riot victims a boost
12 Jan 2012 | by John Owens
. The Absolute Radio PR team brokered media interviews with Farmiloe and organised an auction to raise more money ...
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