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Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

Next week Hill and Knowlton will attempt to gain coverage for a carnival-type float for client Schweppes to promote its still fruit drink Oasis.

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

the Words Group chairman, Simon Quarendon. Quarendon admits that part of the reason for buying ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

links the campaign has established. Andrex UK brand manager Andy Lewis says: As a brand leader ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

-ROM, says Simon Rockman, editor of What Mobile and Cellphone. Nokia s is best because it includes ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

the business. Simon Priestley, sales planner at Air Miles, claims its research indicates interest ...

 

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