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Digital: Social Media Policy - What's your policy?

17 Nov 2010 | by Peter Hay

head of digital Simon Sanders. Having clear guidelines in place to promote good practice ...

Measurement: What next for measurement?

18 Aug 2010 | by Kate Magee

is the commitment to measuring outcomes as well as outputs. HOW I SEE IT Simon Warr, Board director, comms ...

BP responds to sustained criticism over media handling of oil spill

17 Jun 2010 | by Alec Mattinson

on the firm's 'PR disaster'. Clarence Mitchell, Lewis PR director, media strategy and public affairs, argues ... are feeling. Clarence Mitchell, PR director, Lewis BP now needs to be bolder and more urgent in its ...

Shel Israel warns PR professionals they must change with the times

13 Nov 2009 | by Peter Hay and Arun Sudhaman

Speaking at the Lewis PR Social Media Channels event, Israel said that he saw the future of PR professionals in 'the restaurant service industry' should they continue to use social media as they currently are. 'There are a bunch of PR people who think that their job is to pitch and pitch and pitch ...

 

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