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Kevin Brewer, Broglio: Mind the reputation gap

scrutiny of a company's true complexion. Ryanair is often criticised for its announcements of penny ... Ryanair dodge or delay compensation payments without damage to its reputation, but the same cannot be said ...

FD and Finsbury fight for easyJet financial and corporate brief

cut-price airline Ryanair appointed Edelman to handle its UK and Ireland PR after a competitive tender ...

Ryanair in search for agency after split with Murray Consultants

Controversial airline Ryanair has launched a search for a corporate comms agency after splitting...that was as much fun as Ryanair. We ve got a business to run and it has to be sustainable. In fairness, Ryanair accepted our position and the parting is entirely amicable.' Ryanair head of communications Stephen ...

Corporate reputation: The cost of being cheap

on the bandwagon, keen to emphasise their cheapness. Ryanair, Primark and Asda have all used a reputation ... back, brands can be caught out. 'I admire companies such as Ryanair that have built a huge business ... isn't if it's got nothing else to offer the consumer.' AIR TRAVEL - RYANAIR The message ...

British Airways sees 'no signs of recovery' after record loss

on boosting passenger numbers, but finds it difficult to compete on price with easyJet and Ryanair ...

In the News... Ryanair

The company that boasts the most aggressive PR in the sky, Irish airline Ryanair, announced ... . - The media reaction? Ryanair is big news, not just because of the amount of passengers it carries ... . As such, Ryanair made some positive ground out of a less than positive day. Ryanair deputy chief executive ...

Build reputation one bit at a time

customers. And what about Ryanair, where chief executive Michael O'Leary goes out of his way to lower expectations? This too is smart. His proposition is cheap travel, not that passengers will be pampered. Ryanair ...

Anderson’s Cairney in switch to Powerscourt

-frills rivals Ryanair and EasyJet. The agency has a history of working with Irish clients that have operations ...

Powerscourt hires Fletcher

He is advising Aer Lingus as the airline defends a potential £1bn takeover by Irish rival Ryanair. Fletcher, who started this week, specialised in covering the European defence, aerospace and airline ... Bertie Ahern last week said he was ‘rigorously opposed' to Ryanair taking control of Aer Lingus in a ...

Aer Lingus IPO for Powerscourt

The airline is expected t o press ahead with the flotation despite the air traffic turmoil triggered by last week's terrorist threat. Powerscourt's brief is to emphasise the airline's ‘low cost with added extras' positioning, designed to give it the edge over no-frills rivals Ryanair and EasyJet. Its ...

 

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