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Build reputation one bit at a time

customers. And what about Ryanair, where chief executive Michael O'Leary goes out of his way to lower expectations? This too is smart. His proposition is cheap travel, not that passengers will be pampered. Ryanair ...

Ryanair signs up agency handler as comms chief

Budget airline Ryanair has filled its top communications role, following the departure earlier...Stephen McNamara joined the Irish airline this week, moving from Dublin-based PR and public affairs shop MRPA Kinman, where he was employed as an account manager. McNamara has been brought on board at Ryanair to replace Sherrard, who left the company in May (PRWeek, 1 May). One of McNamara ...

Bmibaby uses web to fight Ryanair

Budget airline bmibaby is overhauling its online PR in a bid to stand apart from rivals Ryanair....' Among bmibaby's rivals, Ryanair in particular has been criticised for not communicating well online ... by saying: 'It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers ...

Irish footie lures Ryanair PR chief

Ryanair's head of comms Peter Sherrard is leaving the airline to join the Football Association.... Sherrard spent six years at Ryanair, which is still seeking his replacement. Comms executive Lorna Farren ...

News Brief: Airlines join forces to challenge regulation

CORPORATE: Virgin Atlantic, EasyJet, Ryanair and BMI have joined forces to challenge the way the UK

News briefs for week ending 14 March

CORPORATE: Global technology and management consultancy BearingPoint is seeking an agency to fill a new EMEA-wide brief. CORPORATE: Virgin Atlantic, EasyJet, Ryanair and BMI have joined forces to challenge the way the UK s biggest airports are regulated. The airline brands will lobby against increased ...

Virgin Atlantic tops online advocacy index

include Ryanair and TMobile. The Kaizo Advocacy Index measures the impact of online Word of Mouth ...

MEDIA ANALYSIS: Local radio with an Original slant

Ryanair routes and previews of forthcoming attractions at Bristol Hippodrome theatre. Aime Southgate, co ...

Anderson’s Cairney in switch to Powerscourt

-frills rivals Ryanair and EasyJet. The agency has a history of working with Irish clients that have operations ...

VIEW FROM THE TOP: Taking the direct route

adds, with characteristic confidence. He is a self-proclaimed fan of Ryanair CEO Michael O Leary ... Stelios Haji-Ioannou : Rich dad 3. BA CEO Wille Walsh : Good operator 4. Ryanair CEO Michael O ...

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