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Media ignore bulk of research reports, finds TLG

A TLG-led audit of 269 research reports produced by the UK's top lawyers, accountants, banks and insurers found that 73 per cent failed to generate coverage in the UK's most influential media ... sufficiently transparent about the research process); opinion (clarity and conviction in analysis ...

'Silver socialisers' embracing social media to engage with brands

to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

Laura McKechan: Mastering the art of war

Spielberg using the museum's extensive library to research War Horse. IWM's high profile also creates a ... .' At times McKechan can appear almost diffident. James Taylor, IWM head of research and information, has ...

Andy Coulson brought focus on Cameron's 'sofa government' at Leveson

generate some academic debate. The research I ve seen indicates that election campaigns make little ...

Voluntary sector: Footballers kick-start blood cancer cause

As part of its Give Blood Cancer the Red Card campaign, Leukaemia & Lymphoma Research wanted...Campaign: Give Blood Cancer the Red Card Client: Leukaemia Lymphoma Research PR team: In-house Timescale: January-February 2012 Budget: 1,000 OBJECTIVES To raise awareness of blood cancer, the charity and its events, and the hospital's involvement in the new network. STRATEGY AND PLAN Ex ...

Hit or Miss? New theme park ride is first to gain classification by film board

by research that found 75 per cent of people have a phobia of being trapped underground. How I see ... are desperate to go on the ride but are too young, and those of age who enjoy thrills. By using research ...

Broadcast yourself: Should brands become media owners?

of relevance to viewers,' he says. Last month the brand conducted in-depth research into its target audience ...

Edelman's Richard Sambrook leaves for Cardiff School of Journalism

on enhancing and guiding journalism teaching, training and practice-based research. Head of school Professor ...

Reputation Survey: Racism in football - Racism still haunts English football

of 2,000 members of the public conducted by global research agency OnePoll How I see it Lucy Mart, Head of sport, Pretty Green The main insight from this research is an issue surrounding ...

Jane Fletcher: Stirring up controversy

Publicist, BBC Choice 1996 Press officer, Thames Hudson publishers 1994 PA/researcher ...

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