Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
of relevance to viewers,' he says. Last month the brand conducted in-depth research into its target audience ...
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Reputation Survey: Supermarkets - Tesco needs to come up with the goods
26 Apr 2012
As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...
Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
to receive all proceeds from the sale of the book, research was revealed showing that Delia Smith was Britain's wordiest chef. The research and recipes were given to food bloggers, as well as media with the hashtag ...
Property: In-Deed gets gazanging trending
01 Mar 2012 | by John Owens
to stay put - a trend that was termed 'gazanging'. Research on 'gazanging' was seeded to key property ...
Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
. PLAN AND STRATEGY The results of research projects showing the benefits of frozen food were ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
a product and just wants to bustle its way in, then it will fail. It pays to do your research ...
Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor..... Survey of 2,086 members of the public conducted by global research agency OnePoll HOW I SEE IT NICK ...
Campaign: Research and girls give pillow sales a boost - Consumer
19 Aug 2005 | by Mary Cowlett
. These contained statistical research into sleeping habits and pillows, highlighting facts such as that after 18 ...
News Analysis: Ridicule to cool: the Skoda story
15 Apr 2005
its two-strong in-house PR team and bringing in Sputnik for PR and Fallon for advertising. Research ...
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