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CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

of The Phone Book, particularly women. Strategy and Plan Band Brown Communications' research found ...

Orange and FSA appoint start-up to woo parents

Called Parent Focus, the agency was formed by the National Family Parenting Institute director of comms Vicki Shotbolt and research and policy director Gill Keep, who will both quit the body next month. The pair set up the agency on a part-time basis three months ago to work solely for parent-focused clients ...

Opinion: Leader - Call centres need PR to win over doubters

weight behind individual pieces of research by PR practitioners, but IBM communications manager Bill Mew ... the research process - visit www.mew.net.uk to fill in the questionnaire - and later become privy to the summary research results. The procurement profession's influence on PR is the defining trend ...

Profile: Peter Morgan, head of group media relations, BT

of a host of volunteers. In a Calendar Girls-inspired stunt to raise money for leukaemia research

IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation

Timescale: January-December 2003 Budget: Around £100,000 After MORI research revealed BT's corporate ... at least 75 per cent of BT employees were aware of the campaign. Strategy and Plan The team researched ... . Results MORI research found that the public's spontaneous recall of BT's association with ChildLine has ...

Youth Marketing: Mobile mania

mile. Research into how PoC is being used in the US found that it had been adopted as the priority ...

Campaign: Green Flag highlights mobile phone use law - Corporate PR

. Strategy and Plan The British Market Research Board undertook telephone research concerning the ban ... relevant specialist and national media. Measurement and Evaluation Coverage of the research ... and strong research. Green Flag tends to focus on issues that other breakdown organisations don't.' ...

View From The Top: Another Branson?

-old Dunstone as 'a truly remarkable young man'. According to data supplied by Echo Research in support ...

Technology: Gadget Revolution

-discerning, who do research and find out we have the features and performance they want, and the rest, which is a ...

CAMPAIGN: BlackBerry pitches as the must-have of 2004 - Technology PR

Campaign: The BlackBerry 7230 UK launch of email on the move Client: Research In Motion PR Team...Having launched its BlackBerry 5800 and 6700 series smart phones in the UK to corporate customers in 2001, Canadian wireless systems manufacturer Research In Motion (RIM) saw an opportunity to expand into the consumer market. It predicted that a lower-priced, simpler version of the product would be popular ...

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