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Luther Pendragon to help ABPI tackle controversial NHS reforms

. The decision could lead to the loss of 300 positions at the firm s research and development site in Cheshire ...

Campaigns: Food and drink - Mushrooms are magic for dieters

and lifestyle. Strategy and plan Mustard used the US research, which found people who swapped meat ... 'research' or supposed celebrity connections - instead constructing a robust trial using real members ...

Meda solicits HRT support

Healthcare shop Clew Communications has been appointed without a pitch. The reputation of HRT was badly damaged in 2002 when researchers linked products with an increased risk of breast cancer, heart attacks and strokes. The number of HRT prescriptions written out subsequently dropped from just over six ...

Campaigns: Public sector - WRAP tells public to end food waste

£130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of food waste is generated in UK homes each year. The research also predicted this figure was set to increase ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

. Strategy and plan The Avon representative recruitment drive was the key focus. The team researched ...

View From The Top: International Ambition

course. After university he pursued a career in urban transport planning, focusing on researching ...

Healthcare: Health websites are not trusted

The research, commissioned by online medical resource OnMedica, found that only 27 per cent of doctors trusted the information provided on official pharma company websites. However, despite the mistrust, doctors still prefer to receive product information online. Among the 500 doctors polled, 79 per ...

Cancer Research UK in smoke ban victory - Public Affairs

Campaign: Smoke-free Workplaces Client: Cancer Research UK PR team: In-house Timescale: January...Research UK - as part of the Smokefree Action Coalition - set out to convince the Government to bring ... AND PLAN Cancer Research UK targeted MPs and the public - it needed to communicate directly to MPs ... and TV and radio stations. MEASUREMENT AND EVALUATION Cancer Research UK was quoted more than 1 ...

Crisis comms - Toiletry industry body heads off scarestories

. It researched media stories, NGO activity and upcoming legislation to estimate possible fallout for the industry ... for inclusion in press releases. Blue Rubicon targeted journalists with research, such as the 'Value of Self ... editors. When research found parabens (preservatives used in deodorants) in breast tumours and alleged ...

The wrong kind of blockbuster for pharmas

. Moreover, Le Carre claims to have used experience gained as a spy to research the story, and at the end ...

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