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Evaluation: How PR could learn to improve its aim

,' he says. 'It's possible to be sophisticated in your research to decide where to push a story, so ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

in 'suppression' technology, launched the Bereavement Register after a year's research into the effects ... media using a mix of business and consumer angles. REaD research had revealed that up to 8 ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

flooding. Strategy and Plan Environment Agency research had identified low recognition ... -25 September). Independent media evaluation is being conducted together with consumer research among ...

Metrica database to aid PR campaigning

Research and evaluation company Metrica has created a special division to launch a market research...Research and evaluation company Metrica has created a special division to launch a market research database which it claims will improve the planning of PR campaigns. The group has now split into three companies: Metrica Lifestyles, Metrica Research, and Metrica Media Analysis. The new ...

PUBLIC SECTOR: Banner targets internet with integrated service

Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses. The agency is offering a service which incorporates PR, research, media, advertising, events and direct marketing. The CEO of a dot.com doesn t have time to run ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

, direct marketing, sales promotion and market research all play a role in PR, he says. Take a crisis ...

Focus: Handling and Distribution - Achieving effective postal strikes

: The response was wonderful. People really remembered it. Client research revealed a huge prompted ...

 

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