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Anthony Hilton: Why the customer is not always right

02 Sep 2005 | by Anthony Hilton, City commentator on London's Evening Standardanthony.hilton@haynet.com

prices six months or so later. It says some hedge funds are commissioning their own research to give ...

Healthcare: Doctors favour journals above reps for med info

12 Aug 2005 | by Ian Hall

and original research while general weekly publications were seen as stronger for news coverage ...

Research leads to evaluation guide

05 Aug 2005

The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...

US IPR to research comms 'science'

13 May 2005 | by Hamilton Nolan

GAINESVILLE, FL: The Institute for Public Relations, an independent research organisation based...step will be to undertake a survey of all existing research on international PR. One possible ... . Ovaitt said the research would help PROs avoid 'making all the mistakes that everyone made before'. ...

Market Research: Pick of the polls

03 Dec 2004 | by Mary Cowlett

to daily life. As a device for generating coverage, the PR industry's love affair with research continues ... , a recent survey conducted by Weber Shandwick affiliate KRC Research found that opinion research ... releases containing opinion research on a daily basis. Despite their popularity however ...

Evaluation: Top of client agenda

01 Oct 2004

than ever before. A recent survey conducted by media evaluation and research company Metrica has ... said better use of planning, research and evaluation is important if PR is to continue to gain ... or not measured properly by research agencies in the UK. 'I invest around two per cent of my budget ...

NOP selects Kaizo to step up comms work

28 Mar 2003

Research company NOP World has appointed Kaizo for a wide-ranging PR effort aimed at increasing...and would provide better return on investment. 'The targets are market research buyers and influencers, potential employees and potential respondents, but the market research sector is the key'. While he ... research firms, Wragg said the focus of the campaign would be on increasing awareness and recognition ...

 

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