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Opinion: PR students are the stars of tomorrow

23 Jul 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk

is of no practical use to students or the market. But combine the knowledge, the research and the case studies ...

OPINION: Ads can't afford to ignore role of PR

11 Jul 2003

That Make News survey. The research says that the Honda Cog ad became the most newsworthy marketing device

INTERNATIONAL: DuPont review leads to agency talks

09 May 2003 | by Paul Cordasco

research and development labs across the globe. The Fortune 500 firm started as an explosives company ...

STOP PRESS: Appointment at ASA

21 Mar 2003

of policy. He replaces Jim Barratt, who has joined the Film Council as head of research and statistics

PRCA announces new link-up with the IPA and MCCA

06 Dec 2002

... and they have funds available to help with research, alongside experience on how to run better, more profitable ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

-fix' research and evaluation committee - established to try to improve research and evaluation standards - also ... is much more complex.' Westaby urges a greater emphasis on research and evaluation as part of PR training. Firms such as Metrica and i to i tracker are selling sophisticated research and evaluation ...

ANALYSIS: Chime's Bell keeps stoking the fires

16 Aug 2002 | by Adam Hill

, marketing, advertising and research functions that it would be inconceivable that they would all perform ... healthcare, research and direct marketing. And, Bell may still be cheered to hear the comments of one ...

Reshuffle as Edelman chief Mahony quits

04 Jul 2002 | by Joe Lepper,

that within two years Edelman will launch UK arms of its StrategyOne research business and Blue ad agency ...

Celeb-driven ads generate more news

19 Apr 2002

, according to research published this week.

Celebrity-based ads most likely to hit the headlines

01 Feb 2002

Marketers are tackling shrinking budgets by resorting to tried and tested celebrity-endorsement as a way of garnering PR support for ad campaigns, according to research out this week. Celebrity-based ads are increasingly likely to generate PR spin-offs, according to the latest annual 'Ads ...

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