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29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

research project of 3,000 firms in 13 countries, which generated almost 400 pieces of coverage worldwide ...

PRWeek Awards 2011: Financial Services

26 Oct 2011

, the agency planned 'Frustration Nation', a research-based news story, based on the question: 'How long would ...

Sky Sports' reputation escapes Andy Gray and Richard Keys sexism row unscathed

03 Feb 2011 | by Cathy Bussey

research for PRWeek.

Young deterred from volunteering opportunitites by coverage of disasters

12 Oct 2010 | by Matt Cartmell

of focusing on negative imagery alone. Twenty-year-old volunteer Liz White told the researchers ...

Introducing the Future 5

23 Sep 2010

participation, use of technology, brand partnership, research/planning, and the big creative idea. Purewal ... of sponsorship and partnership, something we will see more and more of in the months ahead.' 4. Research/planning - Honda Dream Factory Until recently research and planning tended to be associated with advertising ...

Creating coverage: Record breakers

23 Sep 2010 | by Kate Magee

thought it could make more of this opportunity. During research, Frank discovered there was a GWR ... for the record category and information on how it should be attempted. For a new category, the team researches ...

Internships: Opportunity or exploitation?

02 Sep 2010 | by Cathy Wallace

friends who were studying it,' he says. Pink researched agencies and decided to target Eulogy for a ...

Hack/flack job swap: Trading places

29 Jul 2010

session. We discussed how to compile quality research for a potential story and how to position ...

PR chiefs back launch of social media giant Twitter's Business Center

19 May 2010 | by Peter Hay

to develop the brand's business model via two revenue streams; verified accounts and research. Bite ...

Election slogans failed to resonate with voters, survey finds

13 May 2010 | by David Singleton

during the general election campaign, according to the most focused research yet on the subject....the many, not few'. The latest research found that the Conservative Party had the most recognisable ... to the electorate. The research revealed that Labour's best message was 'We will protect your police, your ...

 

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