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Sandra Macleod, Echo Research - The ABC of reputation

14 Sep 2011 | by Sandra Macleod, Echo Research

is group CEO at Echo Research. ...

Sandra Macleod, Echo Research: Solve the trust equation

17 Sep 2010 | by Sandra Macleod, Echo Research

sea. Sandra Macleod is group CEO at Echo Research ...

Sandra Macleod, Echo Research - It's time to connect the dots

11 Sep 2009 | by Sandra Macleod, Echo Research

), research comes into its own in support of the PR professional. Benchmarking current perception gaps, pre ... , and, if desired, undermine the implausibly positive assertions of the spin industry. Research ... , careful stakeholder research and understanding are required to guide strategy development above and beyond ...

FOCUS: MARKET RESEARCH; Taking research streets ahead

26 Jul 1996 | by MARY COWLETT

REDISCOVERING MARKET VALUES : Market research is finding new uses as a valuable public relations...REDISCOVERING MARKET VALUES : Market research is finding new uses as a valuable public relations ... personalised responses The days of misleading statistics have gone. But market research, which ... There are signs that professional PRs are wising up to the fact that market research is a tool that has been ...

Market Research: Effective surveys

11 Jun 2004

The survey can provide a useful news hook to give a client media coverage, but research has...companies or individuals who commission market research, the results can be crucial. The politician who ... , the survey can be an essential tool. And it is a booming industry. According to the British Market Research ... research is used regularly for commercial purposes, the surveys it produces are regarded as a useful tool ...

Consolidated fronts TV research

25 Jul 2007

' channel Nickelodeon's first piece of large-scale worldwide research....such as bloggers to boost the profile of Nickelodeon s Digital Playground research project, based on a survey of 18,000 young people in 16 countries. The research shows the extent to which digital technology influences ... s websites Nick.co.uk and Nickjr.co.uk following the unveiling of the Digital Playground research. ...

Deafness Research seeks staff

12 Sep 2007

Deafness Research UK is considering taking on external agency support in the wake of being left

PRWeek evaluation research

29 Sep 2004

Five years on from the last Proof survey, PRWeek is conducting research among its readers on the use of and commitment to the measurement and evaluation of PR campaigns. Your participation is greatly appreciated. With your assistance, we can gain an accurate picture of trends and developments ...

PRWEEK AWARDS: Research

01 Nov 2002

In December 2001, Experian set about raising awareness of its fraud prevention systems. Two pieces of research ...

PRWeek Awards 2011: Research

26 Oct 2011

AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought infrequently because they last for several years. The brand needed a creative strategy to help it hold its market position in the face of competition from companies such as Ronseal and Sadolin.

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