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Shock tactics - Do they work?

08 Dec 2011 | by Kate Magee

effective (see below). Ultimately, reality may be the most shocking tactic of all. Readers of Masika ...

Peter Holt: What to do after the nuclear button is pressed

03 Aug 2011 | by Peter Holt

credibility. Also, important though it is to avoid patronising readers by going too far in dumbing down ...

PRWeek and AMEC launch survey on the PR industry's views on measurement

16 May 2011 | by Kate Magee

and Ketchum s global head of research David Rockland will compile the responses from PRWeek readers and input ...

Who owns social media?

03 Feb 2011 | by Cathy Bussey

be a reviewer, a lobbyist, a customer, a voter, an activist, a fan, a viewer or reader and a ...

Global Newsmaker: Jen Corlew

07 Sep 2010

and deliverable bandwidth. What media do you digest on the move? Each morning the TODAY programme is my ...

LGcomms to launch major campaign after Local Government Secretary's attack

30 Jun 2010 | by David Singleton

their coverage of local life in many areas to win lost readers. These rules are aimed at a minority of largely ...

Voluntary Sector - NCT calls for more choice for mothers

09 Jun 2010 | by Cathy Wallace

their choice of birth setting were used to illustrate and to help readers make an emotional connection ...

Polly Rance: Councils would welcome resolution on publications debate

21 Apr 2010 | by Matt Cartmell

is suffering from declining circulations and the exodus of readers and advertisers to digital platforms ...

Neil Martinson: The news release is not dead but how we tell stories must change

30 Mar 2010 | by Neil Martinson

, though, resist the temptations of online vanity publishing. The amount of information we digest through ...

Haiti - How aid agencies are communicating with earthquake victims

27 Jan 2010 | by Kate Magee

British Red Cross' senior media officer Sharon Reader. 'Information can be as important as food and water ...

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