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Harper Collins calls in LightBrigade PR for book launches

20 Feb 2012 | by John Owens

Why, an ebook project from the author of Like Bees to Honey Caroline Smailes where the reader is able ...

Healthcare Survey: Ghost writers under spotlight

03 Dec 2004

more to protect their content and their readers. ...

CAMPAIGN: Party Feet Gel Cushions get up and running - OTC Healthcare

30 Jan 2004 | by Maja Pawinska

. Reader offers and party-themed advertorials were booked for December issues of target titles ...

hsd launches campaign for Gaviscon

11 Apr 2003

Charlotte Reader, on a contract that runs until December. The team will target doctors and nurses, who ...

CAMPAIGNS: Publicity Stunt - Glasses firm uses painted models idea

28 Feb 2003 | by Adam Hill

, following complaints from readers. Brave worked with the client to manage this backlash, resulting in a ...

HEALTHCARE: THE NEW PRESCRIBERS - Nurses and pharmacists will be given new prescribing powers later this year

21 Feb 2003 | by ADAM HILL

their readers through the changes. PRWeek spoke to two senior editors at Nursing Times and Chemist and Druggist ... there are new clinical news pages so we can keep readers up to date with drugs approved by NICE, for example. We are not writing "product news" but we are giving readers more news about research on drugs, studies and changes ...

Beattie to handle consumer push for Specsavers

15 Mar 2002 | by PETER SIMPSON

effort. Specsavers has been voted the UK's most trusted brand by Reader's Digest and we will be building ...

ANALYSIS: Health PR - Spreading the word on medicinal foods. The support of the healthcare profession is proving to be a crucial factor in the bid to introduce consumers to the health benefits of the new breed of ’functional’ foods

25 Jun 1999 | by SIMON ELLERY

supposed to help ease digestion and improve the heart. PR, it seems, is well placed, compared ... of the launch. Formerly a little known brand, Yakult yoghurt, which eases digestion, went from zero UK sales ...

GCI to launch new Novartis food line

11 Jun 1999 | by SIMON ELLERY

digestion and improve the health of the heart. GCI chief executive Adrian Wheeler said the product ...

CAMPAIGNS: Kids kept clean by Soap Sud Sal - Public Awareness

12 Mar 1999 | by LEXIE GODDARD

and given a video and campaign pack. They were also sent Keep Clean kits as reader give-aways. The kits ...

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