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Media Relations: 2 Minutes with... Eilidh MacAskill, Editor, Happy

15 Apr 2005

is wearing it. It has to be something that will work for our readers, whether it's fashion, beauty ... we take readers on a one-day trip. We featured Leeds in our first issue. There is also a regular ...

Contract Publishing: Reach the retail giants

15 Oct 2004

up with suppliers and third parties if it's a good story and relevant to our readers. How can PROs ...

News Analysis: McDonald's faces more obesity flak

17 Sep 2004

As Britons digest Super Size Me, the anti-McDonald's polemic that hit cinemas at the weekend, Ian

Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

10 Sep 2004 | by Donna Werbner

that female readers who had grown up with My Little Pony, and might now have children themselves, were aware ...

IPR Excellence Awards: Winner: Consumer Relationships (Leisure) - Domino's emerges from the pizza pack

23 Jul 2004 | by Joe Lepper

didn't take it very seriously and it gave our readers a good laugh. It was a good way for a pizza firm ...

MEDIA BRIEFS: Sainsbury's Magazine launches newsletter

15 Feb 2002

, drink, lifestyle, beauty, homes and gardens promotions along with reader events and discounts. Sainsbury

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

26 Jan 2001 | by TARA STEVENS

, Dazed and Confused and Time Out, generating a buzz among image-conscious readers and letting the news ...

Waitrose seeks new head of press and PR

26 May 2000 | by JENNIFER WHITEHEAD

for organic food, being voted Organic supermarket of the year , by Mail on Sunday readers two years in a ...

FOCUS CONSUMER PR: Organic growth - Food safety scares have triggered huge demand for organic produce. And the top food retailers are having to ensure that they stay in tune with what customers want Mary Cowlett reports.

03 Mar 2000 | by MARY COWLETT

for by readers of the Mail on Sunday, the award is made in recognition of the contribution made by Waitrose ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

. It gives a lot more weight to the message when your brand is talked about by a journalist who readers ... the high street retailers and readers will go out and buy what they see on the page, she says ...

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