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Campaign: Mobile brand frames pictures with fashion - Promotion

13 May 2005 | by Mary Cowlett

national media partnership with Metro. This deal included a four-page feature encouraging readers to enter ...

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

15 Apr 2005 | by Stephanie Siegle

. Midnight then negotiated a ten-week reader giveaway in Now, during which VK phones received regular ...

Opinion: Leader - Call centres need PR to win over doubters

03 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com

, Mew is exploring trends in both the procurement and management of PR services. Readers can help ...

Media Analysis: Mobile mags aim for higher quality

13 Aug 2004

Few companies can match the huge customer numbers of mobile phone operators, and few have as much information captured about their clients. And yet their customer publishing presence is relatively underdeveloped. Retailers Sainsbury's and Tesco build customer loyalty with contract magazines that readers ...

CAMPAIGNS: Bad press for 3's focus on special date - Consumer PR

04 Apr 2003 | by Ian Evans

newspapers that reminded readers they would have to wait weeks for delivery of their handsets. ...

MEDIA BRIEFS: Sugar and cd:uk to launch mobile services

17 May 2002

. Sugar readers can receive text messages containing gossip about their favourite popstars, while cd

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

28 Sep 2001 | by MARY COWLETT

with readers, by launching a CRM (cause-related marketing) SMS service, in conjunction with Flytxt. Using its ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

31 Aug 2001

and readers of Geek.com were less impressed. 'Sam's opinion' highlighted the potential 'security nightmares ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

31 Aug 2001

and readers of Geek.com were less impressed. 'Sam's opinion' highlighted the potential 'security nightmares ...

MEDIA BRIEFS: Text messaging service from 19 mag

03 Nov 2000

IPC Media title 19 magazine, which is aimed at 16 to 21-year-old females, will begin its text messaging service on 10 November. Around 26,000 readers have signed up to receive snippets of news, products and gossip via their mobile phones. 'We can strategically target any age group,' a spokeswoman ...

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