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GSK's pioneering move to supply 'patented' drugs to the developing world at a 75 per cent discount is certainly a 'hit' (Media, 20 February).
Britons attach to their digestive systems form the news hook for the week, which is backed by a consumer ... Syndrome Network and Core (the Digestive Disorders Foundation). Media packs have been sent to national, regional and local journalists, packed with digestive health statistics. Celebrity backers include TV chef ...
readers.' ...
message here, and I was keen to pass it on to readers.' ...
and the media' (these days he digests The Sun and The Guardian on his daily commute from Crouch End), he ...
newspapers and women's magazines such as Family Circle, Chat and Best on advertorials and reader offers ...
news agenda around obesity. She adds: 'I knew a lot of readers would find the story shocking. A ...
to give their readers a chance to win days out to the Emmerdale set and mingle with stars of the show ... was the main reason the newspaper gave the campaign coverage. 'Because our readers tend to be big Emmerdale ...
says: 'We thought Hunter was a good choice of spokesperson for the brand as our readers could relate ...
the launch, the new packaging and the T-shirts really fitted with our readers. The campaign made Impulse seem ...
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