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Maureen Corish: Stepping away from convention

the publishing world into a harsher digital era. As paper-based publishing is transformed by e-readers, online ... and word of mouth, these days publishers need more direct conversations as they try to encourage readers ... street under pressure, it's important we speak to readers directly, and digital is opening that up for us ...

Media: Elle uses Twitter to ramp up print sales

The publisher said the shoot, which featured actress Kristen Stewart, was the world's number one trending topic on Twitter on 13 March while it was taking place in Los Angeles. Elle magazine subscriptions are reported to have doubled as readers signed up for the Kristen Stewart special subscriber ...

Tulisa Contostavlos libel case agency blasts 'lying' PR professionals

open to invited readers, Jones said that it was read by industry insiders and the identity ...

Clinton Manning: Why I joined PR

. If you are the FT or Wall Street Journal you probably can charge readers for content. This is partly ... value. In other words, readers/investors believe they will somehow get their money back or be given ... cracking content. It will also create far more opportunities for dialogue and interaction with readers than ...

Hit the target to get ahead

stories are retold by those that soak up and digest useful and generously shared information, relevantly ...

Metro promotes Kim Tyler to top PR and sponsorship role

such as reader competitions to sponsorship packages, experiential events and product sampling. She will also ...

The Sun on Sunday's launch issue described as 'limp' and timing 'high-risk'

readers champion to handle feedback from the public and deal with errors. GolinHarris, president ...

News International calls in trusted PR allies for Sun on Sunday launch

been of a drip, drip nature for our readers with occasional splashes to announce things like Fabulous ...

Harper Collins calls in LightBrigade PR for book launches

Why, an ebook project from the author of Like Bees to Honey Caroline Smailes where the reader is able ...

Flack's Week: 10 February

rather hairy. Flack is pleased to inform readers that much-loved TV oldie Swap Shop with Keith ...

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