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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

in ideas two months before Circulation: 158,038 (ABC, Jan-June 2011). Average readers: Women, 30 ...

Opinion: From Our Readers - Time for industry to act on ethnic diversity

08 May 2009

The Equality Bill, if passed, will be the wake-up call the PR industry needs to address its lack of ethnic diversity (News, 1 May).

Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

I was disappointed to hear Sir Martin Sorrell bemoaning the project nature of PR, but not surprised (News, 1 May).

Opinion: From our Readers - What do CSR reports actually achieve?

17 Apr 2009

I'm torn after reading that Vodafone scooped the top CSR reporting award again this year (News, 10 April).

Media: Men's magazines: How to get this man's attention

03 Apr 2009

spirit of their title. They are likely to be avid readers of men's mags themselves. 'Most men's mag ... Locke, CEO of Braben. Do not fall into the trap of thinking all readers want is babes and booze ...

From our readers - Media need access to court proceedings

27 Mar 2009

To see the media in frenzied pursuit of a story is one thing. To see them in pursuit of a sex crime court drama is quite another, especially while vulnerable victims are trying to rebuild their lives.

Do not misjudge the power of The People

27 Mar 2009 | by Matt Cartmell

Despite having more than half a million readers, Sunday tabloid The People is often overlooked...to its competitors? It is closer to its readers, giving them leading real-life content, sport ... . It champions what readers care about. The People is easygoing and sunny. - Who reads The People ...

Hit or Miss - Street View puts Google in the spotlight after complaints over privacy

27 Mar 2009

HOW I SEE IT - Richard Griffiths, Head of strategic media, Ketchum There's nothing journalists like more than a story that gets readers or viewers talking. Even if the service itself makes one queasy, in terms of awareness raising and gaining currency by word-of-mouth, the PR campaign has been a ...

Opinion: From our readers - Not all publicity is good publicity

27 Feb 2009

I was interested to read Ian Monk's column 'Results-based PR can be dangerous' (Opinion, 20 February). Increasingly we have found much of our role has focused on keeping clients out of the press, not in it. As he highlighted, defining public relations simply in terms of its quantitative coverage results...

Opinion: From Our Readers - Use traditional and social media jointly ..

13 Feb 2009

Do social media really carry the same influence on tech purchasing decisions as traditional media (News, 6 February)? Leaving aside the fact that 'influence' is nigh-on impossible to measure, I'd wager that a big splash in Computing or a favourable analyst report would still carry more weight for anyone...

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