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Campaign: Pepsi highlights music and soccer stars - Media Relations

, Roberto Carlos was a great one to have for our readers,' he says. 'But we also managed to grab a few words ... .' The agency also set up a competition with Match to send a reader to Madrid. 'Ketchum knew that was exactly ...

Media Analysis: Tabloids crank up celebrity stakes

for Star magazine ('Free today for every reader'). Outside its The Goss column (the famous 'Bitches ... music, not someone's sweaty armpit.' The legions of readers driving the increased supply ...

Celeb-driven ads generate more news

return campaign ranked number five - and was voted by newspaper readers as 'the most irritating advert ...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

as other national and regional press, ran coverage. Readers offers and competitions appeared ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

, Dazed and Confused and Time Out, generating a buzz among image-conscious readers and letting the news ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

eye on the plans by Haymarket to launch a site called Brand Republic aimed at readers of its marketing ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

Dowling, account director at Cake, of the Nintendo brief. For those readers who have been living ...

Lexis takes KP account from Countrywide

to McVities, working across brands such as Jaffa Cakes, Penguin, McVities Digestives and Go Ahead biscuits ...

CAMPAIGNS: Charity - Tackling a matter of life and death

s readership is over 10 million readers a day, giving more than a quarter of the country a chance to see ... objectives. The Sun gave a generous donation to Refuge for Sheryl s interview. Its readers have ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

. It gives a lot more weight to the message when your brand is talked about by a journalist who readers ... the high street retailers and readers will go out and buy what they see on the page, she says ...

 

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