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Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

skippers, or relating to specific cities in which the race stopped. H+K negotiated inclusion of Velux 5 ... relations drove significant traffic to the velux5oceans.com website, which received 2,825,846 visits ...

Entertainment: Film fans sent on troll-hunting mission

16 Feb 2012 | by John Owens

coverage in Total Film and Empire. Interviews with the writer and director were placed in publications ...

B2B: Legrand roadshow is the perfect fit

01 Feb 2012 | by John Owens

interest in the roadshow. STRATEGY AND PLAN Legrand wanted to get coverage in trade publications ...

Public Sector: Walk in the Park reaches a high note

26 Jan 2012 | by John Owens

offered interviews to local media. An overall media relations drive took place during the final month. MEASUREMENT AND EVALUATION The campaign achieved regular pre-event publicity in local newspapers, on local ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Mail, Buzz and Celebs on Sunday, as well as regional publications including the Manchester Evening News ... , with about 40,000 joining during the campaign period. Malibu said it had been the best media relations ...

Reputation Survey: Olympic sponsors

26 Jan 2012 | by John Owens

. Survey of 2,086 members of the public conducted by global research agency OnePoll HOW I SEE IT NICK ...

Public Sector: Beko fridge-freezers

19 Jan 2012 | by John Owens

it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public about...the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ... commissioner for Fire Safety Regulation live on the sofa. The LFB gave public guidance on what to look ... that technology can be harnessed to provide a proper public information service that does not rip off the taxpayer ...

Reputation Survey: Rail Services

19 Jan 2012 | by John Owens

reveals that the vast majority of the public reject the need for the increases....A whopping 87 per cent of the public feel the latest wave of rail fare increases are unjustified ... /OnePoll, the cost of travel is the public's biggest frustration with rail services - at 45 per cent. It was more ... of the public conducted by global research agency OnePoll. HOW I SEE IT- STEPHEN WADDINGTON, MANAGING ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

19 Jan 2012 | by John Owens

Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000 OBJECTIVES To generate mainstream awareness To attract a broad customer base including homebuyers, property enthusiasts, Kirstie and Phil fans, and the wider public. STRATEGY AND PLAN ...

Food & Drink: Ryvita is revitalised by ice-cool approach

15 Dec 2011

Campaign Revitalising Ryvita Client Ryvita PR team Wild Card Public Relations Timescale March-August 2011 Budget 46,000 Objectives To provide ways in which Ryvita crispbreads can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer ...

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