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Clare Harbord, Heathrow Airport: Making the case

Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow....valuable catalyst for export-led trade growth and economic recovery; and as the biggest private sector ... MANIFESTO FOR HEATHROW'S VALUE To value what we have at Heathrow, the public, policy makers ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

Copyright theft has been challenging the UK audiovisual sector for decades. By 2007 ... sellers trading openly in public spaces. They were even welcomed in many business premises. A study of public perceptions noted that in certain London boroughs illegal DVD traders were akin to the ice cream ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

In some respects, the fact that there is still a need for a publication on the power of integrated ... side for PR to sit in the comms department. Public affairs is in the government and/or legal affairs ... , consumer, content and b2b; or by industry sector or skill set. Each division is then given its own P L ...

Michelle Mitchell, Age UK: All the tools in the armoury

. Campaigners and partners talked to their MPs, and more than 300 members of the public submitted their stories ... retirement age one of our key election calls. Candidates met about 3,000 activists at more than 60 public ... , policy analysis, message development and testing, public affairs, campaigns, PR and social media all play ...

Marco Forato, Unum: Integration and education

manage our key agencies - advertising, media buyers, PR and public affairs. We operate as a cross ...

Emma Flack, Unilever: A recipe for good health

. An independent evaluation by the Institute for Public Policy Research highlights that absenteeism has fallen ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

we can present our 'case' in the court of public opinion with integrity and clarity. PR is central ...

Jessica Ennis: me and the media

Ennis talks to PRWeek about her attitude to pushy journalists, her public image and her love...out of the public eye and value my privacy. Are digital media - such as Twitter, on which you ...

Client View: Hurdling the Olympic media obstacles

No matter how well London prepares for the Olympic Games next year, the British public will ultimately judge the success of the event not on the venues or the infrastructure, but on the performance ... and fashion too, because she can cut through to those sectors.' This has led her into new territory when ...

Henry Chappell, Pitch: Why 2012 is about winning

is the media sector. For British newspaper and radio groups, or international digital media platforms ...

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