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Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

so we were looking for an agency which offered both strategic strength and strong media relations ...

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...

Chinese telecoms giant Huawei in comms review

18 May 2012 | by Sara Luker

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

CIPR calls for feedback on PR guidelines about Wikipedia use

16 May 2012 | by John Owens

, said: The guidance is open to public relations professionals to offer their view, but most importantly ... will be a set of guidelines for public relations professionals to use if they want to engage with or through ... , said: Wikipedia is a community and the public relations profession respects the community's right ...

Weber Shandwick UK MD Michelle McGlocklin exits agency

16 May 2012 | by Matt Cartmell

Robert Anderson, who has joined Good Relations . Well-placed sources suggested WS had initiated a pay ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

, secrecy is a big part of its success: Apple gets a giant publicity boost from letting expectation build up ... recently the changes to its privacy policies, rolling them into one. There are few public faces ... by the sheer size of the business. A UK query relating to something about its general business - say, to pin ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

10 May 2012 | by Matt Cartmell

process for its public affairs account....as part of a regular review of TCS' consultancies. The pure public affairs brief covers the UK. TCS ... . Previously, TCS has used Saffron Chase to deliver PR and public affairs for its UK public sector division ...

Cable & Wireless Worldwide hires Catalysis

09 May 2012 | by Sara Luker

Catalysis has been briefed to handle UK trade and business-to-business PR, focusing on media relations within retail, finance, utilities, insurance and public sector publications. The brief is thought to be worth about 6,000 a month. The decision to bring in Catalysis had been delayed ...

O2 seeks help to drive 'talking' around products

03 May 2012 | by Sara Luker

's aim to integrate its comms more between press office, media relations and external messaging functions ... and contemporary popular culture, while Quiller Consultants handles public affairs activities. The move ...

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