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Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

so we were looking for an agency which offered both strategic strength and strong media relations ...

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...

Ryder Cup appoints Grayling to handle international comms

23 May 2012 | by Matt Cartmell

, while the company s London office will lead the European media relations programme. ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

Laura McKechan: Mastering the art of war

17 May 2012

PR 2000 Publicity assistant, Channel 4 Factual TIPS FROM THE TOP What was your ... Mags Patten (head of publicity at Channel 4) and (chief publicity manager) Lysette Cohen, I learned ...

Rebekah Brooks' Bell Pottinger spokesman takes proactive comms stance

15 May 2012 | by Sara Luker

to pervert the course of justice, in relation to the News of the World phone hacking inquiry. Brooks' official spokesman, Bell Pottinger Public Relations chairman David Wilson, told PRWeek that the move ... will see today as an expensive sideshow, and a waste of public money as a result of this weak and unjust ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

calendar of media coverage by the specialist press. A national media relations campaign was then put ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

, secrecy is a big part of its success: Apple gets a giant publicity boost from letting expectation build up ... recently the changes to its privacy policies, rolling them into one. There are few public faces ... by the sheer size of the business. A UK query relating to something about its general business - say, to pin ...

Warning over Heathrow Airport as Olympics' PR weak spot

04 May 2012 | by John Owens

because it is such a publically involved event. It is going to be rolling roadblocks - it s not like a ...

George Eustice: Law can help raise press standards

03 May 2012 | by George Eustice

and consistency when it comes to defining and enforcing the public interest defence. All too often, the 'public interest' has meant what newspaper editors wanted it to mean and they confused what was in the public interest with what was interesting to the public. The phone hacking scandal and the development ...

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